Wednesday, 14 December 2011

Top Berea estate agency joins Aida

A long-established agency operating on Durban's Berea has joined the Aida National Franchises property group and just re-launched under its new banner.
Principal Renu Sewpersad said she was confident her office would further entrench its already-strong market position as part of the Aida group, as there were many synergies that would benefit both the agency and its clients.

"Apart from sharing our vision, Aida is bringing formidable business partners and a stable, reliable brand name to the table."

Aida CEO Young Carr said the Berea agency, established in 2003, had proved its mettle in the local market and would further enhance his group's countrywide representation, bringing the total number of Aida offices in KZN to seven.

Sewpersad says the Berea residential market is currently underpinned by a healthy interest among younger buyers with good credit records.

"Berea currently attracts young buyers between the ages of 25 and 35. Buyers

in this age group are moving out from Durban Central but are not quite ready
to embrace a fully-fledged suburban lifestyle. Situated between the city
centre and suburbia, Berea is the ideal transition destination since many
new residents who prefer a quieter neighbourhood still work in the city.

"The suburb also offers good schools - an important consideration for buyers

with young families - and ample shopping facilities. And the nearest beach
is a mere 3km away."

Affordability also contributes heavily to Berea's popularity among young
buyers, Sewpersad adds. "Units priced between R500 000 and R1m are in
greatest demand and sell relatively fast but buyers' resistance kicks in at
prices above this level.

"However, sellers are now more amenable to negotiation and are willing to
drop asking prices by up to 10% to accommodate buyers who qualify for
smaller bonds."

Issued by Aida National Franchises

Aida head office: 012 682 9600
Contact: Mr.Young W. Carr

Aida Berea: 031 309 4007
Contact: Renu Sewpersad (Principal)

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