For 50 years AÏDA has been at the forefront of Real Estate services in South Africa. Named after its founder Aïda Geffen, AÏDA has been delivering quality products and services to members and consumers alike since 1958. When home buyers and sellers think real estate, they think of the AÏDA brand, a Real Estate Group most likely to service their home ownership needs.
Friday, 31 August 2012
Friday, 13 July 2012
Hermanus draws more permanent
residents
7/12/2012 1:23:04 PM
Hermanus, one of the most favourite choices for holiday investors and retirees, is now displaying strong signs of a more stable economy as the town draws more permanent residents.
7/12/2012 1:23:04 PM
Hermanus, one of the most favourite choices for holiday investors and retirees, is now displaying strong signs of a more stable economy as the town draws more permanent residents.
Hermanus is situated on the Southern coast of the Western Cape province has the status of being the best land-based whale watching destination in the world. Southern right whales visit Walker Bay from June through to December and can be viewed from aboard a boat or the shore. Hermanus is home to the world’s only Whale Crier who blows his kelp horn when whales are spotted along the central sea route.
With its unmatched picturesque beauty, modern infrastructure and endless adventure options, it’s little wonder that visitors from near and far come to the town to enjoy its many charms while local residents and homeowners savour the privilege of living in this unique region.
Ludwig Schulenburg of the Aida Executive Hermanus agency reports a definite increase in homebuyers leaving large cities to relocate to Hermanus, mainly due to the secure lifestyle in astonishing surroundings. Hermanus is a sophisticated town but has retained some of its historical fisherman’s village heritage.
Historically, the town had a holiday economy, but this has now changed due to greater industrial activity. Many mini-manufacturers are setting up shop in Hermanus and exporting products to the rest of the country and even penetrating international markets. Opportunities opened up in the services sector as well and many professionals which include attorneys, medical practitioners and consultants have opened offices in Hermanus.
According to Ludwig Schulenburg the infrastructure development is keeping pace with the growing town. The national road is being upgraded, while the lanes of the access road to town are being doubled, which will improve traffic congestion especially in the busy high season. A large shopping centre with Checkers as anchor tenant opened last year, and another with Woolworths Food as anchor is expected to open its doors at the end of the year. Another benefit for permanent residents is the Curro school with its international curriculum that opened in Sandbaai this year. Schulenburg says it was widely welcomed since local schools were finding it difficult to accommodate the inflow of new families with school-going children.
He adds that the property market was remarkably active at the beginning of the year and that although sales have slowed somewhat with the onset of winter, the agency is currently listing many quality properties and gearing up for the expected rush when the weather warms up. "Sales so far this year have far exceeded the number of transactions in the corresponding months of the past three years and we view it as a very healthy development that prices have remained stable in the same period.
Prices start at around R550 000 for small apartments, while two-bedroom units in secure developments sell from around R900 000. Comfortable family homes in the price range from around R1,2m to R2,8m also find ready buyers.
For further information you can contact:
Aida head office: 012 682 9600
Contact: Ester Odendaal
Aida Executive Hermanus: 028 313 1897
Contact: Ludwig Schulenburg
Thursday, 14 June 2012
Monday, 11 June 2012
Maak seker jou agent het woema
anfpicka 1
laaste
04 Junie 2012
Duisende
eiendomsagente het die bedryf die afgelope paar jaar verlaat en die oorblywende
agente is nou dikwels besiger as ooit tevore - maar dit beteken nie dat hulle
enige huistransaksie net as "roetine" mag beskou nie. Dit is die
mening van Ester Odendaal, bedryfsbestuurder van Aida National Franchises. Sy
sê voorts: "Huisverkopers behoort nooit 'n mandaat toe te ken aan 'n agent
wat nie regtig geesdriftig is oor die vooruitsig om hul eiendom te bemark nie.
"Huiskopers
het deesdae 'n wye verskeidenheid eiendom om uit te kies en 'n agent met woema
kan die deurslag in 'n transaksie gee. Aan die ander kant kan agente wat nie
alles uithaal om huise waarop hulle alleenmandate hou te verkoop nie verkopers
duur te staan kom - en nie net ten opsigte van bykomende houkoste van die
eiendom nie."
Eerstens, sê
sy, is daar 'n groot risiko dat 'n huis wat nie uit die staanspoor met geesdrif
bemark word nie, "perfekte kopers" wat presies so 'n huis wou koop se
aandag gaan ontglip. "Dit kan
ook meebring dat die verkoper die geleentheid misgun word om sy volgende
eiendom teen die beste prys te koop en, laastens, bly dit 'n feit dat hoe
langer 'n huis in die mark bly, hoe kleiner word die kans dat dit teen die ware
waarde daarvan van die hand gesit gaan word."
Volgens die
jongste eiendomsaanwyser van ENB duur dit gemiddeld tussen drie en vier maande
om eiendom te verkoop maar Odendaal wys daarop dat huise met die regte prys wat
goed bemark word in 'n baie korter tyd verkoop word. "Met dié
wete moet voornemende verkopers dus seker maak dat hulle kundige raad inwin
wanneer hulle besluit hoeveel om vir hul eiendom te vra en moet agente beslis
uitvra oor hoe die eiendom bemark gaan word. En hulle behoort aan te dring dat
die bemarkingsplan op skrif gestel word voordat hulle 'n verkoopsmandaat
onderteken."
Aida se
agente, sê sy, is altyd bereid om besonderhede van hul mees onlangse
transaksies en 'n behoorlike bemarkingsplan met besonderhede oor advertensies
en skoudae aan kliënte te verskaf.
Uitgereik
deur Aida National Franchises
Aida
hoofkantoor: 012 682 9600
Skakelpersoon:
Ester Odendaal
Make sure your agent has ‘drive’
Anfpicka 1 last
04 June 2012
Many thousands of agents have left the real estate
industry in the past few years and those that remain are now often busier than
they have ever been – but that doesn’t mean they should treat the sale of any
home as “just routine”. That’s the word from Ester Odendaal, operations
manager of Aida National Franchises, who also says: “Home sellers should never
give a mandate to an agent who isn’t genuinely excited about the prospect of
marketing their home.
For a start, she says, unless a property is marketed with enthusiasm from the outset, there is a real risk that the sellers will miss out on the “perfect” buyers who were looking for a home just like theirs.
“In addition, they could miss the opportunity to buy their own next home at the best price, and finally, it is a fact that the longer a home remains on the market, the less likely it is to be sold for its true value”. The latest FNB Property Barometer, Odendaal notes, puts the current average selling time at between three and four months, but of course many homes that are correctly priced and marketed are selling much more quickly than this.
“And knowing this is possible, prospective sellers
should not only be careful to take informed advice when setting an asking
price, but also be sure to ask agents how they intend to market their property
- and for a written plan of how this strategy will be put into operation – before
they sign a mandate.” Aida agents, she says, are happy to provide clients
with details of their most recent sales as well as a proper marketing plan
including advertising and show day proposals.
Wednesday, 25 April 2012
How to make sure your agent is “for real
Although both homebuyers and sellers have the legislated power to stop bogus estate agents in their tracks, many are not aware of the steps they can take – or of the dangers of dealing with people who are not properly qualified or registered to handle property transactions.
“Much publicity has been given to the new compulsory qualifications for estate agents,” notes Ester Odendaal, operations manager for Aida National Franchises, “and since most of the national real estate groups like Aida have gone to great lengths to ensure that all their agents attain these qualifications, there has been a significant increase in professionalism in our industry.
“In addition, the past few difficult years in the property market have brought about a steep decline in agent numbers. But these two factors taken together don’t mean that there are no unqualified and unscrupulous people out there, acting as agents and taking homebuyers and sellers for a ride.
“Indeed, our observation around the country is that at least one in every 10 people operating as an agent at the moment is either not registered with the Estate Agency Affairs Board, as required by law, or is not qualified to be handling property transactions without supervision.”
And, she says, the fact that these “agents” are prepared to openly flout the law suggests that they probably also have little regard for the Estate Agents’ Code of Conduct – or for the new Consumer Protection Act (CPA) – which would put any buyer or seller dealing with them at risk. “Unfortunately, it is also true that such individuals tend to focus their activities around those consumers who can least afford financial loss.”
The biggest danger, says Odendaal, is for homebuyers who might hand over a deposit to a bogus agent, “and there have been several sad cases publicised in recent years about desperate people who did just this in the hope of securing a stand or a home off plan, only to find that the ‘agent’ was nothing more than a con artist who then vanished with all their money”.
Also at risk, of course, are landlords and tenants whose investments and deposits are not in the hands of registered agents with properly audited trust accounts. However, the actions of a bogus or under-qualified agent can also badly affect home sellers – and now especially in the light of the CPA, since they are the ones who will most likely have to rectify any misrepresentation made by that agent to buyers, possibly at great cost.
But there are steps that consumers can take to protect themselves and avoid such situations, and more homebuyers and sellers need to be become aware of these, she says. “The first is to deal only with well-established, reputable agencies which obviously have an interest in making sure all their agents are properly qualified and act correctly, and the second is simply to ask an agent with whom you are considering doing business for their current Fidelity Fund Certificate – the proof that they are registered with the Estate Agency Affairs Board.”
Issued by Aida National Franchises
Aida head office: 012 682 9600
Contact: Ester Odendaal
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