For 50 years AÏDA has been at the forefront of Real Estate services in South Africa. Named after its founder Aïda Geffen, AÏDA has been delivering quality products and services to members and consumers alike since 1958. When home buyers and sellers think real estate, they think of the AÏDA brand, a Real Estate Group most likely to service their home ownership needs.
Thursday, 14 June 2012
Monday, 11 June 2012
Maak seker jou agent het woema
anfpicka 1
laaste
04 Junie 2012
Duisende
eiendomsagente het die bedryf die afgelope paar jaar verlaat en die oorblywende
agente is nou dikwels besiger as ooit tevore - maar dit beteken nie dat hulle
enige huistransaksie net as "roetine" mag beskou nie. Dit is die
mening van Ester Odendaal, bedryfsbestuurder van Aida National Franchises. Sy
sê voorts: "Huisverkopers behoort nooit 'n mandaat toe te ken aan 'n agent
wat nie regtig geesdriftig is oor die vooruitsig om hul eiendom te bemark nie.
"Huiskopers
het deesdae 'n wye verskeidenheid eiendom om uit te kies en 'n agent met woema
kan die deurslag in 'n transaksie gee. Aan die ander kant kan agente wat nie
alles uithaal om huise waarop hulle alleenmandate hou te verkoop nie verkopers
duur te staan kom - en nie net ten opsigte van bykomende houkoste van die
eiendom nie."
Eerstens, sê
sy, is daar 'n groot risiko dat 'n huis wat nie uit die staanspoor met geesdrif
bemark word nie, "perfekte kopers" wat presies so 'n huis wou koop se
aandag gaan ontglip. "Dit kan
ook meebring dat die verkoper die geleentheid misgun word om sy volgende
eiendom teen die beste prys te koop en, laastens, bly dit 'n feit dat hoe
langer 'n huis in die mark bly, hoe kleiner word die kans dat dit teen die ware
waarde daarvan van die hand gesit gaan word."
Volgens die
jongste eiendomsaanwyser van ENB duur dit gemiddeld tussen drie en vier maande
om eiendom te verkoop maar Odendaal wys daarop dat huise met die regte prys wat
goed bemark word in 'n baie korter tyd verkoop word. "Met dié
wete moet voornemende verkopers dus seker maak dat hulle kundige raad inwin
wanneer hulle besluit hoeveel om vir hul eiendom te vra en moet agente beslis
uitvra oor hoe die eiendom bemark gaan word. En hulle behoort aan te dring dat
die bemarkingsplan op skrif gestel word voordat hulle 'n verkoopsmandaat
onderteken."
Aida se
agente, sê sy, is altyd bereid om besonderhede van hul mees onlangse
transaksies en 'n behoorlike bemarkingsplan met besonderhede oor advertensies
en skoudae aan kliënte te verskaf.
Uitgereik
deur Aida National Franchises
Aida
hoofkantoor: 012 682 9600
Skakelpersoon:
Ester Odendaal
Make sure your agent has ‘drive’
“Homebuyers have a very wide choice of properties at
the moment and an agent with drive can make all the difference between
achieving a sale or not. On the other hand, agents who don’t give their full
attention to selling the homes on which they have sole mandates can cause
sellers serious financial loss – and not only in terms of additional holding
costs.”
For a start, she says, unless a property is marketed with enthusiasm from the outset, there is a real risk that the sellers will miss out on the “perfect” buyers who were looking for a home just like theirs.
“In addition, they could miss the opportunity to buy their own next home at the best price, and finally, it is a fact that the longer a home remains on the market, the less likely it is to be sold for its true value”. The latest FNB Property Barometer, Odendaal notes, puts the current average selling time at between three and four months, but of course many homes that are correctly priced and marketed are selling much more quickly than this.
Anfpicka 1 last
04 June 2012
Many thousands of agents have left the real estate
industry in the past few years and those that remain are now often busier than
they have ever been – but that doesn’t mean they should treat the sale of any
home as “just routine”. That’s the word from Ester Odendaal, operations
manager of Aida National Franchises, who also says: “Home sellers should never
give a mandate to an agent who isn’t genuinely excited about the prospect of
marketing their home.
For a start, she says, unless a property is marketed with enthusiasm from the outset, there is a real risk that the sellers will miss out on the “perfect” buyers who were looking for a home just like theirs.
“In addition, they could miss the opportunity to buy their own next home at the best price, and finally, it is a fact that the longer a home remains on the market, the less likely it is to be sold for its true value”. The latest FNB Property Barometer, Odendaal notes, puts the current average selling time at between three and four months, but of course many homes that are correctly priced and marketed are selling much more quickly than this.
“And knowing this is possible, prospective sellers
should not only be careful to take informed advice when setting an asking
price, but also be sure to ask agents how they intend to market their property
- and for a written plan of how this strategy will be put into operation – before
they sign a mandate.” Aida agents, she says, are happy to provide clients
with details of their most recent sales as well as a proper marketing plan
including advertising and show day proposals.
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